Is “Elbows Up” a grassroots rallying cry — or a cynical PR stunt?
Let’s break it down. Because what unfolded in March 2025 wasn’t patriotism.
It was propaganda — crafted in a Liberal war room, disguised as spontaneous unity.
Welcome to the “Wag the Dog” playbook, Canadian edition.
📅 Timeline of Deception: The “Elbows Up” Psyop
🎭 1. Fabricated Event
Wag the Dog Technique: Invent a threat or crisis to distract from failure.
Execution:
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March 1, 2025: Mike Myers appears on SNL wearing a “Canada Is Not For Sale” shirt.
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He mouths the phrase “Elbows Up.” No explanation. No context.
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Result: Instant national curiosity. Hockey reference? Protest? Something deeper?
🔍 Spoiler: It wasn’t organic — it was staged.
🌀 2. Diversion
Technique: Create emotional noise to silence real scrutiny.
Execution:
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Carney warns of looming Trump trade war, stirring fear.
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“Elbows Up” shifts focus from inflation, taxes, and policy failures to a unifying slogan.
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Liberals rebrand themselves as defenders of sovereignty.
🚨 Meanwhile, your grocery bill keeps climbing.
📰 3. Media Manipulation
Technique: Saturate the media to legitimize the lie.
Execution:
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Arlene Dickinson posts about it, giving it “authenticity.”
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“Elbows Up” merch hits shelves instantly — pre-designed, pre-approved.
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A slick video featuring Myers & Carney drops on cue.
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Radio, TV, Instagram — you couldn’t escape it.
🎯 If it looks like a campaign ad, sounds like a campaign ad… it’s probably not grassroots.
❤️ 4. Emotional Hijacking
Technique: Trigger pride, fear, and identity.
Execution:
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The shirt, the slogan, the silent delivery — all meant to feel deeper than it is.
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“Canada is not for sale” tugs the heartstrings.
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“Elbows Up” becomes the emotional shield against economic criticism.
🧠 Patriotism became a product. You bought the feeling, not the facts.
🔁 5. Repetition = Reality
Technique: Say it enough times, and it becomes “truth.”
Execution:
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“Elbows Up” floods headlines, hashtags, merch, protest signs.
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Vague enough to be universal. Sharp enough to polarize.
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No clear meaning. Just clear emotion.
💡 This wasn’t branding — it was behavioral design.
🗃️ 6. Cement the Myth
Technique: Rewrite the narrative while no one’s looking.
Execution:
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By the time reporters question its origins, it’s already canonized.
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Now it’s “a unifying moment in Canadian history.”
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Critics are mocked as conspiracy theorists.
🪤 The real trap? Thinking it ever had anything to do with you.
⚠️ The Result:
A nation hypnotized by hollow slogans.
A government shielded by manufactured sentiment.
And a Liberal campaign driven by merch, media saturation, and emotional blackmail.
🔮 What Comes Next?
Mark Carney’s crew will keep riding this faux-patriotic wave:
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Stoking fear of Trump-style tariffs
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Inventing foreign boogeymen
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Distracting Canadians from economic mismanagement with every shiny distraction available
And you know what comes next?
More flags. More slogans. More distraction.
👉 Final Question:
🇨🇦 When a man waves a flag while reaching for your wallet… which hand do you trust?




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